AI Ads
Meta Raybans
A Campaign for Ray-Ban Meta Wayfarer exploring a simple idea: capture life without stepping out of the moment. The concept follows real experiences through first-person perspective, blending presence and technology into a seamless visual narrative.
Live Your Moment is a concept campaign for the Ray-Ban Meta Wayfarer, designed to highlight the balance between technology and authenticity. Unlike traditional wearable tech, the glasses are designed to feel natural. They allow people to document their lives without interrupting the experiences they are living. The film follows a sequence of everyday moments captured through first-person perspective. Tracking shots, POV angles and constant motion create the feeling that the viewer is wearing the glasses themselves. Reflections in the lenses, subtle tap gestures and voice commands reveal the technology without overpowering the moment. Visually the piece moves between warm golden hour scenes and vibrant urban night environments. Natural lighting, neon reflections and spontaneous interactions reinforce the idea that the device exists quietly within real life rather than staged environments. At its core the campaign explores a modern tension. People want to remember everything, but they do not want to miss the moment while recording it. Ray-Ban Meta resolves that balance. Tools Generative visuals created using AI video tools including Runway, Pika and Stable Video Diffusion Editing and colour finishing in DaVinci Resolve Voice synthesis using ElevenLabs
See More