AI Ads
Coca-Cola | Gorilla
For Coca-Cola we explored how sport can turn an ordinary moment into something joyful and unexpected. The film follows a single character moving from a quiet office into a vibrant Coca-Cola world of cans.
We drew inspiration from the brand’s long tradition of joyful, community driven storytelling. The idea centres on a small, relatable moment that gradually transforms into a whimsical journey, capturing the way sport can unite people and lift everyday experiences. The film begins in a stark office environment before visually escalating into a bold Coca-Cola red world. Following one character throughout the piece allows the narrative to unfold as a continuous build toward the excitement of the Super Bowl. The project was approached like an editorial process from the start, with the spot constructed beat by beat and each shot iterated until the pacing, comedic timing and musical cues aligned. The goal was to create a playful rhythm that reflects Coca-Cola’s celebratory tone while experimenting with emerging AI driven production workflows. Tools Generative visuals and shot development using AI video tools including Leonardo AI, Runway and Pika Editing and finishing in Premiere Pro
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