Web
IPR Studio
A website created for IPR Studios, a creative and production studio working across the Middle East. Inspired by regional culture and visual storytelling, the project blends WebGL interactions, 3D design and motion to create a bold digital presence for the studio.
We first met the founder of IPR Studios at the Cannes Lions Festival. After spending more than a decade co-building the creative hub HXOUSE in Toronto alongside collaborators including Lamar and The Weeknd, the vision was to launch a new creative and production studio serving the Middle East. IPR (Intellectual Property Repertoire) operates at the intersection of culture, technology and production, working with global technology companies, fashion houses and music artists across the region. Their work spans artist management, advertising production and software development. Our task was to design and build a website that could reflect this multidisciplinary identity while drawing inspiration from Middle Eastern culture and visual language. Early conversations centred around creating an experience influenced by regional colours, textures and natural forms, translating those ideas into motion and interaction. Research played an important role in shaping the direction. Many digital platforms across the GCC lean heavily into motion, cinematic visuals and immersive 3D experiences. In response, we collaborated with a Toronto based music producer and 3D artist to develop a visually rich environment that integrates animation, depth and sound driven storytelling. The final site combines WebGL interactions, Three.js rendering and dynamic content systems to create a modern portfolio platform for the studio. Working with IPR was both collaborative and inspiring. Translating a founder’s vision into a living digital experience that continues to represent their studio today remains one of the most rewarding parts of the project. Technology WebGL Three.js Tailwind CSS Sanity Vercel Explore the project https://www.ipr.studio/
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